The humble beginnings of Rudolph the Red-nosed Reindeer

The humble beginnings of Rudolph the Red-nosed Reindeer
A first edition of "Rudolph, the Red-Nosed Reindeer", left, a photo of Robert May with his daughter, Barbara, right, and an original layout, top, are part of a special collection at Dartmouth College, dispalyed Tuesday, Dec. 20, 2011 in Hanover, N.H. The ittems are from the estate of Robert May, a Dartmouth graduate who wrote the famous story in 1939 as part of a Montgomery Ward marketing campaign.(AP Photo/Toby Talbot)

John Carlson explores the famous Christmas story of Rudolph and how it spawned from the idea of an advertising copy-writer who was trying to entertain his young daughter as his wife was in poor health.